Audi has given Chinese F1 enthusiasts a sneak peek of their Formula One Project at the Shanghai International Automobile Industry Exhibition. This is a major development since their announcement about their entry into Formula 1 2026. Audi will be exhibiting their plans for the F1 in three years at the Shanghai International Automobile Industry Exhibition, which runs from April 18-27. As a supplier of power units for Sauber, the German manufacturers will take part in motorsport’s pinnacle as they acquired a minor stake in the Swiss team.
According to reports, the chassis will be manufactured at a Sauber plant in Hinwil, while the power unit will be built at the Audi facility located in Neuburg, Bavaria. The Audi Formula One team also provided an update regarding the power unit’s construction. Audi CEO Markus Duesmann spoke at an Auto Shanghai press conference to talk about how Audi plans to make a spectacular entrance into F1 in 2026.
Oliver Hoffman, member of Audi’s Board of Management for Technical Development, discussed the progress Audi has made so far in their Formula One plans. “The Audi Formula 1 Project has really taken off over the last few months,” he said. The foundation for our drivetrain 2026 is currently being laid in the concept phase of the engine. “Efficiency is key to Formula 1’s success and for the mobility of tomorrow. These approaches will benefit both.”
Audi CEO discusses targeting China with their Formula 1 entry
Audi’s participation in Formula 1 is in line with their motto “F1 Power Made in Germany”. Their CEO provided an insight on what they have planned for the future. “Motorsport forms an integral part our DNA,” he said. Audi’s commitment to Formula 1 will enhance its sporting focus, we are confident. “The racing series has a global reach that is constantly increasing, particularly among young target audiences and our most important market: China.”
Mercedes’ status as the only German manufacturer in Formula 1 will be lost with Audi joining the game at the highest level of motorsports. It remains to be determined which manufacturer will win the next editions of F1.
